Day 1: presentation in our office in Friedrichshain, Berlin

Technology for the City Dwellers: Cooperation and Communication in Urban Management

While still under the influence of our latest project, we decided to share some thoughts with you. As you know by now, we normally keep ourselves busy with concept creation, development, and implementation of digital tools. But this story is a little different. For the Technische Universität Berlin, we adapted our client workshop methodology to explore the potentials of digitalization for city development together with international students of the Master Course in Urban Management.

The Case for Climate Diplomacy: A Talk with Alexander Carius

As climate change increasingly becomes a growing global concern, the importance of integrating the topic into international relations and foreign policy is no longer an option. Long gone are the days of addressing climate change separately from development, trade, finance or foreign affairs, and many governments and administrations are rightly beginning to accept the fact that climate diplomacy simply must be forefront on the agenda.

Renewable Revolution

It is no secret green energy is the way of the future. Renewables like wind and solar energy provide substantial benefits for our climate, health, and economy that can no longer be ignored. While many countries continue to rely on coal, oil, and natural gas for their energy production, countries like Germany are leading the way in making the switch to a more sustainable future.

Die offene Gesellschaft: Debate Series

On Thursday February 18th, 2016, a group of socially conscious Germans gathered at Berlin music club SO36 to discuss the pressing issues surrounding migration and social integration. In the wake of the refugee crisis and global threats of terrorism, the public forum posed the questions: Do we (Germans), want to live in an open or closed society? And what are the consequences of choosing either option?

All About Apps – Designed by Lucid

Here at Lucid. Blog, we frequently discuss the stories behind our apps; the interesting way they came to exist, and the equally interesting organizations responsible for their content. We discuss how we are proud of our unique ability as a company to specialize in the intricate and often sensitive material brought to focus in these apps, and how we will continue to develop our expertise concerning these important issues.

New Year, New Start!

Welcome back to Lucid. Blog! We know it has been a while since our last post, and you’re probably wondering – why the long break? You see 2015 brought us new clients and new projects, but as always, with new opportunity comes new challenge and the realization that despite our best efforts, sometimes there just aren’t enough hours in the day. In the end, we are proud of our accomplishments, and happy to announce our hiatus is officially over! We are excited for what the future holds, and think there is no better way to start fresh than to take a closer look at what we’ve been up to over the last few months.

Worlds Apart: A Talk with Gesine Born

If you follow Lucid. Blog, you know we show a great deal of gratitude for the people who have helped us shape Lucid along the way. This week, we express our appreciation for Gesine Born, Lucid’s resident photographer. Gesine has helped shape Lucid’s image with her fresh take on who we are, and what we represent. We recently sat down with Gesine to learn a little more about her inspirations, and get her perspective on Lucid through the lens.

Humanitarian Apps: Protecting Children in Armed Conflict

In today’s smartphone driven society, it is hard to believe that less than eight years ago Apple launched its now legendary App Store with only 500 available apps for download. Some of the trailblazing apps included: Super Monkey Ball, the first app to make use of the iPhone’s tilt controls, Enigmo, a physics-based puzzle game, and Ebay in all its mobile shopping glory.

Visual Communication: A Powerful Tool

Images provide the world with visual summaries. In his book Ways of Seeing (Penguin Books, 1972), art critic and theorist John Berger writes, “Seeing comes before words. The child looks and recognizes before it can speak”. Our brains react differently to images than language, leaving many behavioral psychologists to believe that without pictures, words have no meaning – or at least no chance of retention. Even some of the earliest Paleolithic cave drawings, dating back as far as 40,000 years, are theorized as being ways of communicating with others.